SOMA DESIGN began various visual direction and design activities, including fashion, graphics, sound, products, packaging and video, in 2006 led by Tamae Hirokawa and Takeshi Fukui. Hirokawa also launched her own fashion brand "SOMARTA", and participated in 2007 s/s Tokyo Collection. Since then SOMA DESIGN has taken care of show production and art direction for the brand.

Main works include: Canon "NEOREAL" Milan Design Week 2008, TOYOTA the iQ x SOMARTA MICROCOSMOS" DESIGNTIDE TOKYO 2008, UT x SOMA DESIGN products for Uniqlo Designers Invitation project, "BITOWA DECOR" and "BITOWA modern" of Aizu lacquerware brand "BITOWA".

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